Carhartt WIP
Founded in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) reinterprets American workwear with a modern urban aesthetic, while preserving the quality and functionality of the original brand. Icons such as the Detroit Jacket, Klondike jeans, and seasonal graphic t-shirts embody the perfect balance between durability and style. Favored by skaters, musicians, and creatives, Carhartt WIP is synonymous with authenticity and versatility in the streetwear scene.
Carhartt: history and tradition
The history of Carhartt WIP is a story of tradition and innovation. Founded in the United States in 1889, Carhartt established itself as a brand of durable, functional clothing for manual workers. Over the years, Carhartt has built a reputation for quality and durability thanks to its attention to detail and choice of the toughest materials.
In the 1990s, Carhartt launched Carhartt WIP (Work in Progress), a line that took the brand beyond the confines of workshops and won over the world of streetwear fashion. Carhartt WIP has retained the durability and functionality of its garments while introducing an urban, contemporary aesthetic.
Today, Carhartt WIP is a global streetwear icon. Its collection includes a wide range of clothing and accessories, including jackets, pants, T-shirts, and hats, combining style and functionality. Carhartt WIP garments stand out for their durability, impeccable fit, and bold design.
What is the difference between Carhartt and Carhartt WIP?
The main difference between Carhartt and Carhartt WIP lies in their approach to the market and product design. Founded in 1889, Carhartt is an established brand with roots in producing durable, functional workwear for manual workers. Carhartt garments are known for their superior quality, durability, and toughness, making them ideal for demanding work environments.
Carhartt WIP (Work in Progress), on the other hand, was launched in the 1990s as an urban streetwear line. Carhartt WIP has drawn on Carhartt’s heritage and reputation for durability and functionality, while adapting the design and aesthetic to suit the streetwear fashion market. Carhartt WIP collections combine classic Carhartt garments reimagined in terms of fit, colors, and details with new styles that reflect the trends and tastes of urban audiences.
In essence, Carhartt specializes in rugged, functional workwear, while Carhartt WIP is a line focused on an urban streetwear aesthetic that still preserves the heritage and integrity of the original brand. Both brands offer high-quality products, but with slightly different approaches and target markets.
