OBEY

Founded in 2001 by artist Shepard Fairey - the mind behind the legendary "Andre the Giant" campaign -, OBEY CLOTHING is the textile extension of an artistic and social movement. The brand translates ideals of awareness and political criticism into garments that blend streetwear, workwear, and military-inspired aesthetics. With its impactful graphic design and references to propaganda, OBEY does not simply dress people, but encourages them to reflect on and question the world around them.